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September 18, 2005
Gatecrashing the MONT BLANC launch party in China
Couldn't let the 3rd Saturday of my stay here be boring, especially after the night out with Mimi and last week's Swedish Crayfish Party.
So this Saturday night, we did it in style, by Gatecrashing the Mont Blanc / Greta Garbo launch party in Shanghai.

The party was held in an Amazing Russian building and was a full out VIP show, so I don't think they were expecting Me and my 3 buddies from Shanghai to stroll down the red carpet at 10.30pm.
But hey in China, you don't know who is a celebrity who has made it, and who isn't and is faking it, for all they know "I could be some dot com entrepreneur from London.
The event must have cost 000,000s of $s as it was something out of this world, but I suppose when launching a luxury brand in China, cost isn't your biggest concern, I was surprised that most guests had no clue about Mont Blanc's pen range and just regrded them as another Luxury brand as such LV, GUCCI, Prada etc etc.
I will try and update with a link to an article, as there were reporters everywhere so surely 1 of the mainstream magazines will pick it up.
And I did try and ask the magic "Google or Baidu" question, but got a funny look and was sharpishly dragged on to the dance floor by some female who said her name was something like "Ng Ng" and that she came from Beijing.
We did leave before 12 as we had previous plans @ Bar Rouge and then on to MINT and finally Dragon Club
Not a bad Saturday nite in Shanghai if I do say so myself. and I hope you guys and girls back home appreciate all the hard work that goes into planning and executing all of this.
My thanks to Derryck Menere for the picture, he was actually a photographere there and I happen to bump into him in a Coffee Shop yesterday morning, weird or what.
Posted by shak at September 18, 2005 10:25 AM
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Comments
What a great sounding launch, and that from someone who lives at launches/openings - you name it !
Posted by: Xavier Adam at September 21, 2005 6:02 PM
Nice looking party! Do you still check UK Press Shak? Xav just posted on there and the link brought me here. Nice blog!
Posted by: Drew B's take on tech PR at September 21, 2005 7:01 PM