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September 27, 2005
Google Warns Of Search Engine Swindlers In Jiangsu
Some illegally-run companies are cheating unsuspecting advertising clients in Jiangsu Province by promising to help deliver ads on Google's search network.
Local media report that an unnamed victim had spent RMB14000 to buy seven key words from a network company who promised to put their chosen key words on the right side of Google's ad column. However, the products as well as the keywords never appeared on Google's webpage after the victim paid the money.
Staff from Google's agent in Changzhou has told the media that Google provides neither annual or monthly packages, nor ranking service to clients. The company says only those illegal companies provide these types of services in order to swindle money from users.
I wasn't aware Google had an agent in Chengzhou!
The reseller channel is very popular in China, and many ADS including Yahoo, Baidu and Google CPC (cost per click) end up being sold on a CPM (cost per 1000 impressions) or monthly model.
So basically we have two types of companies here:
a, the con artist who promises to do the work but does a runner.
b, a reseller (not necessarily approved by the engines) who buys on a CPC model and re-sells on his/her own terms.
see, ya learn something new every day
Posted by shak at September 27, 2005 5:02 PM