Chinawhite

Adtech London was rocking, managed to attend many sessions and speak to lots of exhibitors and attendees, everyone seemed very impressed with the turn out and event as a whole.

The best session for me was where they discussed Pay Per Call, done rightly, this will HUGEEEE, however I think MIVA's limelight may be shortlived as soon as Yahoo/Google start doing this properly, just like PPC, it's all about REACH and thats where the big G and Y win every time.

Lots of interest in China by UK and US companies, so hopefully some work for me to do when I get back to China, the most common things I am being asked for are:

a, helping Western ad/search agencies find a suitable partner in China to handle their clients Chinese marketing needs (easier said then done)

b, research/data on the state of play in the Chinese Internet market.

Had some great nights out in some fabulous restuarants and also had a night at Tantra in Kingly Street, very cool club indeed, but I still say it's nowhere in the league of some of Shanghais clubs, and the bill was ehhhhmmmmm quite expensive at £1250 for 10 people (although the folks with me did have a party to remember), Mr CZ came an inch away from going topless again.

Must also say that I really felt how expensive London can be at times, something I have never noticed before, Icing on the cake was the hotel wanting to charge £15 for a continental breakfast which consisted of very little, the Cafe across the road was £2 for the same thing (and NO, it was not a 5* place, but rather a bad 3*)

all in all a good week indeed.

I even managed to gatecrash Pubcon London for a few hours.