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October 24, 2005
CPA = Cost Per Asia
My buddy Liz Lloyd has just written an article on Cost Per Action models in Asia.
With affiliate marketing being a top source of online customer acquisition methods in the U.S., one must wonder why this form of revenue and lead generation is not as popular in the Asian Pacific.
Personally I think the CPA model will be huge in Asia and China when the market explodes, there is a reason why I am meeting 1 person a week in the Affiliate/CPA business in China. and with Adtech Shanghai next month CJ and others will be arriving to scout whats taking place.
Posted by shak at October 24, 2005 6:33 PM