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October 14, 2005
It's The Peoples Car
99% of Taxi's in Shanghai are VW Santana sedan/saloon cars. This probably stems from the fact that Volkswagen were the first Car company to do a big JV with the state.
However here's something that may surprise you, as it does me.
Most Taxi drivers when asked which company VW comes from, say CHINA, one even went as far trying to be clever and say VW is the Peoples Car referring to the Peoples Republic.
New generation Chinese and the semi wealthy are NOT buying the VW, as they want to buy foreign cars from Germany such as Audi, BMW and Mercedes.
Just thought it's funny how things have shaped up for VW here as NO marketer in my opinion would have predicted this kinda consumer behaviour?
Posted by shak at October 14, 2005 1:03 PM