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October 2, 2005
Viacom spreads it's wings to China
Bus advertising is very popular in China from what I have seen, especially for NEW brands/companies targeting China, in the UK I must have developed Bus Blindness but in China it sure stands out.
Buying Magic Media gives Viacom Outdoor a foothold in a city with 15 million residents that will host the 2008 Summer Olympics, the company said.
Viacom Outdoor will be tapping one of the fastest-growing advertising markets. Ad sales in China will surge 35 percent this year, compared with a 5.7 percent rise for the U.S.,
Posted by shak at October 2, 2005 4:14 PM