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November 9, 2005

AliBaba launch Yahoo China as a search brand

China's largest e-commerce company, announced today the re-launch of Yahoo! China, with a new home page and business model focused on search. As part of the re-launch, Yahoo! China's search brands, including Yisou.com, have been consolidated and rebranded as "Yahoo! Search".

"Yahoo! China's new direction can be summed up in one key word --
'search'," said Jack Ma, CEO of Alibaba.com, which in October acquired the China business of Yahoo! Inc. and became the exclusive licensee to the Yahoo! brand and search technology in China.

Looks like the fun in China is about to begin, Jack Ma and his team don't mess about when it to comes to the web in China, in fact Mr Jack is known as the Father of the internet in the PRC.

Yahoo China

UPDATE:

"Yahoo has eight months to become a better search engine than Baidu or Yahoo will have a hard time surviving in China, said Alibaba CEO Jack Ma, whose company took over all of Yahoo's China-based assets in August.

"Honestly, when we took Yahoo search, it was not good, and today it's not good. This is why we are here, to make it better," said Ma. If we don't move fast, within 8-10 months, we won't have any chance."

Interfax Article

Posted by shak at November 9, 2005 4:29 PM

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