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March 30, 2006

China's search engine industry faces a sharp slowdown in the coming 18 months

An interesting article by Analysis International.

"China's search engine industry will face a sharp slowdown in the coming 18 months." said Edward Yu, CEO of Analysys International, at the Search Engine Symposium held in Nanjing, China, on March 17, 2006. "The actual performance of search engines is far from people's high expectations. Poor user experience, unstable advertising effects, and some irregular channel operations make the small and midsize enterprise customers of search engines suspicious of this new kind of advertising, which will lead to a slowdown in the growth of the search engine industry." explained Yu.

Well worth a read, sums it up nicely in a few hundred words.

China Search Engines report

Posted by shak at March 30, 2006 12:33 PM

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